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I THINK IN VISUALS. 
DESIGN FOR FEELING. 
AND BUILD FOR EXPERIENCE.

THROUGH ART DIRECTION AND CREATIVE STRATEGY, I CREATE IMMERSIVE WORLDS - WHERE STORY, IMAGE, AND BRAND BECOME ONE.

Hi, I'm Gina, a multidisciplinary creative and art director based between Barcelona and Amsterdam.

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My work spans from concept development to design, styling and full-scale production. Whether it’s a campaign, a still life shoot or building a brand from scratch, I bring abstract ideas to life and translate them into visual stories that resonate.

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I’ve worked with both emerging and established brands like Foot Locker, Adidas and Hema. What connects it all is a keen eye for detail and aesthetics, an intuitive sense of style and a drive to create work that moves.

Get in touch

contact.

based in.

ginavanheerden@gmail.com
+31 6 83 22 68 02 

Barcelona, Spain
Amsterdam, The Netherlands

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© 2025 by Gina van Heerden.

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